Max Haining
Founder and CEO
Sets the direction, and works with client leaders on where to start.
About 100 School
We spent a year inside AI rollouts before we built anything.
100 School is a team of six. We've taught 65,000 professionals since 2020, and we now help whole teams change how they work with AI.
65,000+
★★★★★
professionals taught since 2020
Featured in What Works for AI Upskilling in the UK, June 2026.
Teams we've worked with
How we got here.
2020 onwards
We started by teaching one person at a time.
People came to us in their own time, often because the training at work wasn't good enough. 65,000 of them.
We kept seeing the same thing. Someone would learn a lot, go back to work, and find the team around them hadn't changed.
So we stopped teaching one person at a time and started teaching whole teams.
From late 2024
Then we spent a year inside companies, building nothing.
We ran workshops and hackathons, wrote AI policies and advised leaders. We wanted to see the problem from the inside before adding to the noise.
What we saw was lots of action and very little progress. People using AI in secret. The best users keeping what they knew to themselves.
Culture decided everything.
April 2025
We went to find out what good looks like.
Everyone was teaching AI. Nobody had defined what good at it means.
So we went to San Francisco to study how the most AI-native teams work. It wasn't the tools. It was how they think.
That became AIQ, the measure inside everything we run.
Late 2025 to June 2026
We built it. Then we proved it before we talked about it.
The first version of 15 Days of AI was a set of sketches. We ran it company by company, pilot by pilot, and said nothing publicly.
In June 2026, Skills England featured it in What Works for AI Upskilling in the UK, alongside LinkedIn Learning.
Now we're ready to talk about it.
Now
One programme became a journey.
The teams that finished kept asking us the same thing: and then what?
So 15 Days of AI is now the first of three stages. A baseline for everyone. A weekly experiment for each person. Whole workflows rebuilt, team by team.
Every quarter, what we measure shows where to go next.
See the whole journey →Baseline15 Days of AI
ApplyBeck
TransformRebuild
"What's the quickest way to get everyone AI training?"
gets you a course library.
"What's the quickest way tochange how everyone works?"
is the question we answer.
We use AI in our own work every day. We don't teach anything we don't do.
The people you'll work with.
Ciara Wearen
Founding CTO
Leads product and engineering. Builds what your people use and the data you see.
Stefy Bolaños
AI Learning Experience
Designs the learning, and built AIQ, the measure inside every programme.
Jared Perry
GTM Lead
Works with new clients from the first call to launch.
Malek Jelassi
Marketing and Community
Runs the brand and the community of professionals around it.
David Fu
Strategic Partnerships
Builds our partnerships and joins client conversations.
Come and meet us.
Book a call with Max