The wrong people.
Chosen for enthusiasm, not for who's best placed.
A cohort programme for the people best placed to change how their team works. Each picks one real workflow the team shares, rebuilds it with AI, and measures what changed for everyone it touches.
Early access. We're shaping the first cohorts now.

One person can only take AI so far on their own. Then they hit the work they share: the handovers, the sign-offs, the data someone else holds. That's where the bigger return is, in the workflows a whole team runs.
Most companies try to get at it with a champions network. Tips in a channel. Lunch-and-learns. Lots of activity. It's mostly theatre, and very little changes in how the work gets done, for four reasons.
Chosen for enthusiasm, not for who's best placed.
It sits on top of the day job, so it's the first thing dropped.
"Go and find AI opportunities" produces pet projects.
A demo that works most of the time, built by someone who then moves on.
Every organisation has two kinds of AI work. Rebuild is for the second kind.
Heavily integrated, run through everything. Your engineers and your vendors own these. We don't touch them.
the engineering line
The work every team shares, week in, week out. Frequent, painful, low-risk, and too small to ever justify an engineer. There are dozens in every department.
Each person chooses one workflow their team runs every week.
They write down how it works today and time it.
They redesign it with AI until it's reliable, not a demo.
The team uses it for real.
Before and after, with a named owner.
We don't do the work for them or sit inside your tools, so the skill stays with you.
A new cohort, the next workflows, and a sharper picture of where to look.
Each with an owner, a before-and-after measure, and a record of who it changed things for.
Where the value sits, department by department, including what was tried and stopped.
Next quarter, the next workflow.
Transform
Each team, on the work they share.
Your people haven't built the basic habit yet. Start with 15 Days of AI.
You want someone to build it for you.