A sales team used AI every day, mostly for emails. Fifteen lessons showed them what else it can do.
- Business services
- United States and India
- 27 people
Analytix provides outsourced finance, technology and operations support to growing businesses, with 1,100 people. Its sales team already used AI every day and had bots built for them. But most people stopped at the basics.
The VP of Sales wanted his team to think beyond what had been handed to them, and to get into the habit of looking for new uses. He started with sales and marketing because that is where revenue comes from.
The sales and marketing team took 15 Days of AI: fifteen short lessons on their own work. We measured their AI skill before and after.
The numbers
27
A whole revenue team took part
Sales and marketing together. 17 of the 20 salespeople finished all fifteen lessons.
57 to 76
AI skill rose by a third
Average AIQ out of 100: 56.5 before, 76.3 after.
18 of 19
Nearly everyone got better
Twelve improved by 20 points or more.
1 to 10
Strong AI skill went from one person to half the team
One person scored 80 or more at the start. Ten did by the end.
53 to 75
People can see more places to use AI
The score for knowing where AI fits, before and after. This was the problem they came with.
8 to 2
Low confidence almost disappeared
The number of people rating their confidence 1 or 2 out of 5. The average rose from 3.1 to 3.8.
AIQ is our assessment of how well someone works with AI, scored out of 100. AIQ figures are for the 19 people who took it before and after. Confidence is from 18 people at Day 15.
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