320 people signed up by choice. Half began building with AI every day.
- Digital advertising
- Global
- 320 people
Atolls wanted more than people watching videos about AI. They wanted the way people work to change.
They had a list of 150 to 200 AI opportunities and one person working through them alongside a full-time job. They wanted most of the company using AI day to day, and to find the 20 to 30 people who could build for their own departments.
They offered 15 Days of AI to the whole company with no mandate and no incentive. 320 people signed up.
The numbers
320
People chose to take part
Voluntary and company-wide. No mandate, no incentive.
70.1%
Seven in ten changed how they think about AI
From passive curiosity to active capability.
50.1%
Half made AI part of their daily work
They began building with AI as part of their regular work.
21
The company found its own champions
Three tiers of champions, ready to lead the next wave internally.
99.4%
Almost nobody dropped out
Only 2 of 319 people left the programme.
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