BCG case study

From 'Sporadic' to 'Systematic' in 3 Weeks.

Management consulting
Global enterprise
122 participants

Boston Consulting Group — case study programme visual.

BCG's people team had the tools but lacked the discipline to use them daily. In three weeks, we moved 122 HR leaders from scattered experiments to systematic AI practice, building real capability that stuck. The team needed to move beyond surface-level AI experimentation. The 15 Days of AI challenge drove measurable behavior change across 122 HR leaders driving mindset shifts and empowering them to drive impact.

Case study

122

Enrolled

88% activated, 0 unsubscribes

86%

Power users by Day 15

Up from 49% at start. +37 percentage point shift.

67%

Began building with AI

48% created 5+ artifacts. 10x industry application rate

1,423

Real AI work outputs

Applied to actual HR workflows from Day 1

AI champions identified

Ready for advanced training & peer coaching

Real stories. Real impact

See how mastering AI has transformed our participants' careers

Global Learning Experience Design Director @ BCG

“The last 15 days have been an incredibly impactful AI learning journey. From sharpening how we prompt AI, to saving real hours on everyday work, to building tools and visuals we can actually use — this experience genuinely changed how I think about working with AI.”

Learning Strategist @ Headway

“I'm just heading back from the AI Summit, and I can totally say that your learning path is the most cutting-edge and hands-on thing we could find.”

AI Policy Advisor @ UK Skills England

“100 School is one of the companies delivering AI training in the right way.”

Head of Learning Design and Development @ Meta

“The lessons are multidimensional – even if you're already doing that activity daily, you get value from digesting the skill set and internalizing the mindset.”

Talent & Learning Director @ HiBob

“Thank you so much for the ongoing partnership. It's amazing working with you and the 100 School team. The feedback has been incredible!”

Senior Content Marketing Manager @ Lucanet

“AI is so much more than I realised. Beyond content generation and editing, it serves as a solid strategic partner that enables me to make more thoughtful, well-considered decisions, develop stronger problem-solving strategies, and become aware of blind spots.”

Global Learning Experience Design Director @ BCG

“The last 15 days have been an incredibly impactful AI learning journey. From sharpening how we prompt AI, to saving real hours on everyday work, to building tools and visuals we can actually use — this experience genuinely changed how I think about working with AI.”

Learning Strategist @ Headway

“I'm just heading back from the AI Summit, and I can totally say that your learning path is the most cutting-edge and hands-on thing we could find.”

AI Policy Advisor @ UK Skills England

“100 School is one of the companies delivering AI training in the right way.”

Head of Learning Design and Development @ Meta

“The lessons are multidimensional – even if you're already doing that activity daily, you get value from digesting the skill set and internalizing the mindset.”

Talent & Learning Director @ HiBob

“Thank you so much for the ongoing partnership. It's amazing working with you and the 100 School team. The feedback has been incredible!”

Senior Content Marketing Manager @ Lucanet

“AI is so much more than I realised. Beyond content generation and editing, it serves as a solid strategic partner that enables me to make more thoughtful, well-considered decisions, develop stronger problem-solving strategies, and become aware of blind spots.”

Global Learning Experience Design Director @ BCG

“The last 15 days have been an incredibly impactful AI learning journey. From sharpening how we prompt AI, to saving real hours on everyday work, to building tools and visuals we can actually use — this experience genuinely changed how I think about working with AI.”

Learning Strategist @ Headway

“I'm just heading back from the AI Summit, and I can totally say that your learning path is the most cutting-edge and hands-on thing we could find.”

AI Policy Advisor @ UK Skills England

“100 School is one of the companies delivering AI training in the right way.”

Head of Learning Design and Development @ Meta

“The lessons are multidimensional – even if you're already doing that activity daily, you get value from digesting the skill set and internalizing the mindset.”

Talent & Learning Director @ HiBob

“Thank you so much for the ongoing partnership. It's amazing working with you and the 100 School team. The feedback has been incredible!”

Senior Content Marketing Manager @ Lucanet

“AI is so much more than I realised. Beyond content generation and editing, it serves as a solid strategic partner that enables me to make more thoughtful, well-considered decisions, develop stronger problem-solving strategies, and become aware of blind spots.”

Global Learning Experience Design Director @ BCG

“The last 15 days have been an incredibly impactful AI learning journey. From sharpening how we prompt AI, to saving real hours on everyday work, to building tools and visuals we can actually use — this experience genuinely changed how I think about working with AI.”

Learning Strategist @ Headway

“I'm just heading back from the AI Summit, and I can totally say that your learning path is the most cutting-edge and hands-on thing we could find.”

AI Policy Advisor @ UK Skills England

“100 School is one of the companies delivering AI training in the right way.”

Head of Learning Design and Development @ Meta

“The lessons are multidimensional – even if you're already doing that activity daily, you get value from digesting the skill set and internalizing the mindset.”

Talent & Learning Director @ HiBob

“Thank you so much for the ongoing partnership. It's amazing working with you and the 100 School team. The feedback has been incredible!”

Senior Content Marketing Manager @ Lucanet

“AI is so much more than I realised. Beyond content generation and editing, it serves as a solid strategic partner that enables me to make more thoughtful, well-considered decisions, develop stronger problem-solving strategies, and become aware of blind spots.”

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100 School × BCG — case study illustration.